Hiring is Marketing

Becky Martin & Josh Cowen • Guide MKTG Co-Founders 

Attracting the right people starts long before someone clicks “Apply.” Led by Josh Cowen and Rebecca Martin, founders of Guide MKTG, this interactive workshop reframes hiring as a messaging challenge and introduces the 5S Hiring Model: Signal, Story, Standards, Steps, and System. Learn how to strengthen the signal your organization sends to job seekers, improve your hiring materials, and attract more of the people you want on your team.